Blanc Bloc is more than a brand - it’s a shared story of creativity, intention and the power of owning something special.

BUILT BY SHAUNIE CUTHILL AND AUSTIN CHAPMAN-DAINTY, BLANC BLOC IS THE RESULT OF YEARS OF SHARED DREAMS, RELENTLESS CREATIVITY AND A LOVE FOR CLOTHING THAT GOES BEYOND TRENDS. AS PARTNERS SINCE THEIR TEENAGE YEARS, SHAUNIE AND AUSTIN HAVE ALWAYS BONDED OVER THEIR LOVE OF MUSIC, DESIGN AND THE FEELING THAT COMES WITH FINDING SOMETHING THAT JUST FITS - NOT JUST YOUR BODY, BUT YOUR IDENTITY.

Shaunie’s background in the fashion industry spans everything from working with celebrated British designers to crafting collections for global brands. Her approach is intuitive and exacting, shaped by years in both fast-paced studios and working with detail-led designers. Every piece she creates is driven by purpose, designed to feel lived in and loved for years.

Austin brings a fresh perspective shaped by over a decade in the creative arts industry including sound design, music, video and event production. His expertise add layers of meaning to Blanc Bloc’s identity, ensuring every collection tells a story. A true creative at heart, he infuses the brand with the rebellious energy of subcultures and the passions he loves, his influence gives Blanc Bloc its edge.

At its heart, Blanc Bloc is about considered design. Each collection is made in limited runs - crafted slowly and intentionally, so every piece feels personal. We believe in the beauty of anticipation, the thrill of saving for something meaningful and the feeling when it finally becomes yours.

We care deeply about sourcing. From premium fabrics to the makers we work with, every detail matters. It’s about more than how something looks - it’s about how it feels, how it lasts and what it represents.

Blanc Bloc is for those who value individuality, who find beauty in simplicity and who see clothing as part of a bigger story. A reflection of who they are and what they stand for.

This is our story. We hope it becomes part of yours.